Ford Headlights

Driving to the office today, I saw a really nice Mustang. It looked like the owner had spent a lot of time customizing it. Then I saw the headlights. DOH!

Ever notice that Fords, regardless of model, seem to have problems with moisture getting into their headlights? This has been going on for about 20 years or so and is a really irritating thing for me. About 15 years ago, I had an 88 Tempo. The moisture in the headlights got to be so bad that it actually started blowing the bulb. Eventually I figured out where the leak was coming from and sealed it up.

This defective moisture seal is a huge topic on discussion boards. I don't understand why Ford can't figure this out and design some kind of new headlight. I believe that Ford has to know about it. Chevy and Dodge don't typically have this problem.

This is a prime example of a company not knowing or not caring about a problem. Ford, like the other auto manufacturers, sends out surveys to their customers. They should be asking a different question that covered something about leaking headlights.

So where am I trying to go with all of this? I am feebly trying to make a connection between your business and what your customers think. The best way to do that is to constantly ask their opinion on how you are doing with "Customer Service Surveys" on the web or in a hard format. Without this type of feedback device in use, you have no way of finding out about the unsatisfied customer. They simply will not tell you. However, the will tell other people. A happy customer will tell someone about you, an unhappy customer will tell 10 "someones" about you. The good is nice to get but the bad is what you need to get.

Everyone you do business with gets a survey, no one gets left out. We have designed countless customer retention programs and surveys for out clients. Here is the obviously shocking part, 100% of the time our clients get "need-to-know" information that ultimately helps their business grow. Take the time to measure yourself and see where you really are.