Internet Marketing?

Did you know that according to eMarketer Research, online ad spending in the US reached about 16 billion in 2006?

I was reading an article in SalesVantage by Debra Murphy talking about how companies should re-align their marketing budgets to allocate larger percentages to online marketing. Most proactive companies are following this advise.

This notion prompts me to ask what you are doing to build your Internet marketing strategy? "Your online presence can give the impression that your company is far bigger than it really is." This is the beauty of the web. A one person operation working out of their home can create the impression of a large "brick and mortar" company, increasing the perception of competency and reliability.

Debra says, "The Internet has leveled the playing field for businesses of all sizes.... Planned and executed correctly, you can achieve a large portion of marketing online for a reasonable budget. A professionally developed web site and expert content can build credibility for your company faster than traditional methods. Using your web site as an educational vehicle for your prospects makes it easy and convenient for them to learn about what you do, how you do it, and the knowledge you possess. "

Impact Marketing Technologies has helped many businesses get started. When constructing a business plan, the one thing that is often forgotten is the cost of marketing and advertising. When writing your business plan, don't forget to consider the costs associated with letting the world know about your goods and/or services. Where is your geographic market? How are you going to reach them? You're going to reach them with a website. OK; how much does a website cost to develop, host, and promote? Developing your website correctly with functional content, ease of use, viewer functionality, and marketability are all considerations that need to be taken into account.

A lot goes into marketing a website. From pay-per-click advertising to direct consumer marketing.

Always remember that there is a difference between someone who can simply build a website and a marketing company that will properly construct AND help you market your site.