Make Your Website Stats Work for You.

How often do you check your website statistics? Do you actually have site stats or know how to get to them. Are you using them to track the effectiveness of other forms of marketing.

We just launched a website for a company that, prior to us re-organizing their web presence, didn't "opt-in" and pay the extra to have their site stats turned on. Almost 80% of their marketing efforts were geared toward driving traffic to their website. When asked what kind of ROI they are receiving from their direct mail and other forms of advertising, they had no idea.

Determining effectiveness from a marketing campaign is nothing new. The "old school" method was to publish a vanity line or distinct phone number in certian advertising outlets and monitor the response on that one line. With your website statistics, it is much easier and produces much more information to better help you determine ROI. Demanding results from your site is not just a bonus, it is critical in today's web world.

Impact Marketing can help you with your web design and web marketing to maximize the ROI and get results from your web presence.