Newspaper Advertising

I ran across a project called Ad*Access. It chronicles the history of newspaper advertising, in Canada and the U.S., between 1911 and 1955. The content of the project focuses on advertising for radio, television, transportation, beauty and hygiene and WWII.

This time frame and up through the 1970's was the height of newspaper effectiveness and circulation. After 1970 newspaper readership remained stable until about 1990. In the early 1990's newspaper readership began declining and during the last 7 years readership is dropping off sharply.

So, if the number of people who read the newspaper is dropping significantly, where are people going to get their news?

The web! That's right. According to an article that I read ONLINE at USAToday.com, almost 75% of people with high speed Internet connections were reading their news online. Newspapers are in a mad scramble to figure out how they can maintain revenue.

Some proactive print makers have long been on top of this trend and have as much as 90% content on their website. However, there are still a lot of of publishers that are not promoting their websites. Mark my words, there will be a day when all newspapers will be a thing of the past and 100% content will be on the paper's website. What do you think is going to happen when a news paper has to make a decision about spending $600,000 to fix a 40 year old press? How far would that same $600,000 go for web development and web marketing? How would they ever re-capture that money through sales.

I guess what I am trying to say, after all of this random rambling, is that newspaper, in it's traditional sense, is dying. How are you positioned to take advantage of online trends?

Plan, plan, plan, execute, benefit. 5 easy steps and it really is that simple. For more information on how you can more effectively spend your advertising dollars, Give us a call today.