Value to your customers?

Are you a "one and done" type company? When someone buys from you do you follow up with them in 6 months, a year, 4 years. Are you ever present in your customers minds?

The squeaky wheel gets the grease. You might as well face the facts...You are never going to have 100% of the business in any given market unless of course your somebody like Microsoft...(Just kidding Bill)

How are you staying in front of prospects and existing customers. Once someone buys from you do you have a CRP (customer retention program) or loyalty program in place? VIP clubs, discount memberships, value added programs all have a tremendous impact on retained business. Something as simple as a customer appreciation day with a VIP invite works wonders. Reward your existing customers at Christmas time, make them feel like they are a part of the ABC Company family. Thank your customers but don't overwhelm them with superfluous information, low budget mailings, and 5% OFF specials.

Every month I receive several forms of automated mailings from either Chevy or the dealership that I got my new Truck from. They are both impersonal and on the verge of irritating. Wanting to sell me extended warranties amongst other things. They also send out decent service specials but get overshadowed by the myriad form letters in envelopes that find their way to my mail box. It has gotten to the point that I don't read any of it any more. I am sure that I am missing out on some nice promotions but don't have the time to filter through it all. The point that I am trying to make is that if you are going to send customer retention mailings do it well. Make it of value to the customer, make them feel good about what they receive and more importantly don't overwhelm them with "junk mail".