Conversions Are Taking Longer

What is a conversion anyway? It is the action of converting the user from a "clicker" to a customer.

According to MarketingSherpa a new study claims that customers are delaying their purchases 34+ hours from the time they initially come to a site. This is a huge increase over the 2005 findings that reported a 19 hour conversion time.

It seems that the consumers "are comparison shopping more, rather than buying at the first place they click to."

So how do site owners and marketers improve conversions?

• Increase your product reviews - Consumers love this information


• Offer more exclusive bonuses if they buy now


• Give your visitors more content than the competition


• Have a properly formatted and optimized landing page


• Display plenty of certifications and authoritative logos


• AND obviously, make sure everything in your site is working. Broken links and non functioning elements dramatically diminishes your conversion potential.