Internet Ad Spending

According to the IAB, "Internet advertising revenues for the first quarter reached $4.9 billion, representing a 26% increase over the first quarter of 2006..."


Jupiter Research says that it is estimated that online advertising will reach $35.4 billion in 2012.

There is no doubt in my mind that this growth will continue until online ad spending surpasses all other forms of media. Is your company being proactive in your Internet marketing efforts? What is your action plan for advertising in the new mass media?