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Monday, August 20, 2007

Those Sneaky Graphic Designers

Going about my daily browse on Digg, I ran across a site featuring their "Phallic Logo Awards". This section of B3TA's site is dedicated to logos that have some sort of, perceived or real, phallic symbolism I can't help but think that some of these were intentional. I mean seriously, look at this example.



I think this type of thing is done by graphic designers more often than we know. Take for example the cover art from the Little Mermaid. There is well defined image of something that could be considered phallic. Even though the urban legend has been debunked, it claims a disgruntled artist intentionally put this in as a way of getting back at Disney. Whether or not anyone is willing to admit it, this has to be intentional.



Another prime example is Disney's The Rescuers. A quote from Snopes sheds some light on the issue - "January 1999, Disney announced a recall of the home video version of their 1977 animated feature The Rescuers because it contained an "objectionable background image." Approximately 38 minutes into the film, as rodent heroes Bianca and Bernard fly through the city in a sardine box strapped to the back of Orville...the photographic image of a topless woman can be seen at the window of a building in the background in two different (non-consecutive) frames...The two "topless woman" frames have reputedly been present in the film ever since its original 1977 theatrical release." I have blotted out the naughty parts but you can see the examples below.






The list goes on and on. From Who Framed Roger Rabbit to Disney's Aladdin, there are many examples of sneaky artists or animators. Take a look at this mid 80's Australian Coke ad. Snopes confirmed that, "The graphic artist who designed the picture put this in as a joke, and it went through unnoticed until someone spotted it on the back of a Coke truck. The artist lost his job and was sued..."




Of course, you have to differentiate the workings of one person trying to slide something in as a joke and well executed or planned hidden imagery. Modern advertising incorporates all kinds of covert imagery and symbolism designed to illicit a response. Then again, people can also see something where there may be noting at all. The infamous "Camel Man" on the front of a pack of Camel Cigarettes and numerous other examples in pop culture are often a stretch, but create conversation and product discussion nonetheless. So how much is intentional? We can only wonder.

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