Simple Marketing Made Simple

I was reading a post over at BizzFlip's blog the the other day. They had some general Do's and Don't by which all business owners should live by.

"The Do's

1) Freely give tees and hats to all friends and family.

2) Spend the extra $50-100 ensuring a quality job on anything with your name on it

3) Always have business cards on hand, you never know who you'll run into.

The Don'ts

1) Don't wear wrinkled shirts w/ logo! Wrinkled shirts=Wrinkled business.

2) Curb your road rage when affiliated with your company logo.

3) Go easy on the "Punch" when wearing your logo at public events."

So simple, you say "yeah of course I do that." But do you? So often we get caught up in the big scheme of marketing that we forget about the little things that we can do. Take for example the travel agent who continues to print is own business cards on the perforated business card sheets with his ink jet printer. Or the small business that refuses to get their own domain in favor of having a website on a URL like:

www.anISPprovider.com/businesspages/~mycompanyname.home.asp.

Spend the extra! The extra doesn't have to be much. If you don't have $150.00 to register a domain and host your site for a year, or you don't want to spend the money to have your business cards professionally done, maybe you shouldn't be in business. Like the guys from BizzFlip say "Spend the extra $50-100 ensuring a quality job on anything with your name on it." Well said gentlemen.

What are the little things that you aren't doing but should be?