Ugly Betty Advertising.

Pictured above is a mall ad for the Ugly Betty Show.

This, my friends, is great advertising. A concept like this is what it takes to grab people's attention and allows them remember your message. I know it is cliche', but you need to think "outside the box" in your marketing efforts. Or better yet, like Seth Godin says, "Thinking outside the box isn't nearly as productive as building a bigger one."

If what you are used to doing is becoming common-place, it's time to evolve your paradigm. Marketing outside your comfort zone, will allow consumers to see your business in a new light.

Out of the box doesn't have to be expensive. Simple dimensional mail campaigns or something like billboard extensions are what makes the difference. Good creative is essential for successful marketing. Without it you run the risk of getting lost is the sea of other advertisers.

Like Albert Einstein said: "Insanity: is doing the same thing over and over again and expecting different results." If what you are doing is working; great! If it's not - build yourself a bigger box and explore all the new space.