I Am Jack's Raging Sense Of Design

As I was making my daily blog rounds, a headline on Seth's blog caught my eye. How to create a great website is what lured me over. I took particular interest in #8, #7 and #1.

"If you hire a professional: hire a great one. The best one. Let her do her job. 10 mediocre website consultants working in perfect harmony can’t do the work of one rock star." How hard are these rock stars to find? This is one area that is particularly difficult right now. But, once you get this person make sure you hang on to them.

"Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker." Design by committee has never worked. One person needs to make the decisions and live with them. Just like when you are designing a logo - there is only one person that needs to be making a decision. If you have 15 people on a design committee, you are going to have 15 different opinions and nothing will ever get accomplished.

Insight is good, clever is bad. Many websites say, “look at me.” Your goal ought to be to say, “here’s what you were looking for.” I couldn't have said it better. After all, isn't this the goal of any website. Properly constructing a site to give searchers the answers to their questions and the information that they are looking for is the key to success. So often this gets overlooked in the rush to make a site look good.

Great Post Seth!