A New Look At Advertising

Hello gang, Just got back from God's Country - Wisconsin. Hung out at the cabin for a couple to days to unplug, unwind and recharge. The only advertising I am subject to up in the north woods is the occasional beer sign at the local tavern. So there you have it - the reason for no post on Friday.

I have been thinking about how advertising has taken on many new forms over the last few years. Vehicle wraps are all over the place and now you can see moving billboards driving around various cities. People have even gone to extremes by making their body an advertising space. Certain individuals like Kari Smith and "SundayBrew" Joe are tattooing themselves with logos or websites for certain financial considerations. Some of these dollar amounts are not that impressive. After all, you are going to have this tattoo the rest of your life. For me, it better be a life changing amount of money if I am going to do that. Good grief, Kari had an online poker website tattooed on her forehead for the paltry sum of $10K. I mean are you kidding me? To each his own I guess.

There are other forms of "on body" advertising out there that are much less permanent. I just ran across something called Handvertising. If I understand it correctly, you commit to buy a certain amount of impressions through "handvertising." You send your artwork to HandvertisingUSA and they will make a stamp with your logo or message. "We then give the stamp to our network and it will remain in use until the desired number of “impressions” (hand stamps) is reached" says Mike Brown, CEO of HandvertisingUSA. Apparently, the company has a large network of venues like clubs, bars, fairs, etc that the company has partnered with. Innovative for sure, I would hope the ink lasts longer and looks better than your standard bar stamp.

What have you seen that is new or upcoming forms of advertising? Let me know.