Internet Ad Spending

Once again the reports are out and they are showing BIG numbers. According to the IAB 3rd quarter spendings set a new high at - are you ready for this - $5.2 billion. Some are claiming that the internet is on pace to break $20 billion in revenue by the end of the year. Out of the total spending, paid searches comprise 41% of the revenues.

"The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising," said Randall Rothenberg, President and CEO of the IAB. "Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy."

With so many people having the internet at their fingertips through mobile devices and ever expanding WIFI locations, you can rest assured that this number will continue to climb until it passes most traditional forms of media.

Has the shift in your advertising budget occurred yet?