No More Domain Tasting

Domain tasting is NO MOE! YES!

I have always wondered why ICANN allowed this "try before you buy" policy in the first place.

What is domain tasting you ask? It is the process of registering (temporarily) a domain to determine it's "financial viability". Basically, you monetize the heck of it to see how well it does. If the domain didn't pass the test, the owner had a 5 day grace period in which he could get a refund. The ones that do good, are retained by the registrant.

Now, you all have seen these "financial viability test sites" pop up in searches. You are searching for your favorite whatever and perhaps you misspell the word or maybe you don't. Either way, included in your results page is a link to a page that has absolutely nothing to do what what you are looking for except that it may have your keyword on there as a link to something else.

Wikipedia states, "In April 2006, out of 35 million registrations, only a little more than 2 million were permanent or actually purchased. By February 2007, the CEO of GoDaddy reported that of 55.1 million domain names registered, 51.5 million were canceled and refunded just before the 5 day grace period expired and only 3.6 million domain names were actually kept."

According to ICANN, this whole process was initially designed to help people out who made a typo in the registration of their domain. Of course, as you can tell from the above numbers, people soon began to exploit this clause of generosity.

DotSauce.com reports that a unanimous vote of 13-0 turned the once flexible rule into a thing of the past.

"The discussion was sparked in response to the scandalous practice of Network Solutions hijacking domain searches in recent weeks. Oddly enough, the industry can be thankful to Net Sol for getting the snowball rolling on the end of domain tasting."

So what does this mean for regular Joe Surfer? Better quality results? I hope so but we will have to wait and see. One thing is for sure, there may be glut of "bad tasting" domain names that will soon come up for sale on the secondary market. And I bet that it will dramatically cut down on the amount of "typo squatting." (FYI - That anchor text is going to www.budwiser.com, an obvious typo.)