The Advertising of Yesterday Part III

Evidently in June of 1974, women were pretty passionate about their smokes.



This Tareyton ad was actually part of a larger campaign showing mostly men with black eyes. The ad shown was the only one I was able to find that featured a woman. I can almost guarantee that you will never see a modern ad featuring a happy woman with a black eye. Well maybe if the ad was for a women's rugby team or something. But definitely not for a consumer good! The one thing I do see different in this 1974 ad is the Surgeon General's Warning at the bottom of the ad. Does anyone know what year this was mandated by the Government?

Don't you just love the old ads? Keep checking back every Friday for the newest ads from way back then. Make sure you don't miss a thing by subscribing to The Big Bald Blog.

Have a great weekend everyone!