The Advertising of Yesterday Part IV

Today we take a journey back to August 1969. This ad appeared in the "Get-Ready-For-Hunting" special issue of Field and Stream, a magazine read almost entirely by men.



What a great ad! At a time when Tupperware was exclusively targeted at women, some enterprising ad exec started thinking outside the box. He either noticed his friends using Tupperware for purposes other than food storage or he had been nabbing his wife's plastic storage containers for his own. Either way, this is a great ad that crosses gender lines and markets a product, typically directed at woman, in a men's magazine.

The other thing I find interesting is the tag line: "Tupperware. In the yellow pages under housewares." Evidently every Yellowpage market had a Tupperware representative in 1969.