The Advertising of Yesterday Part VI

In 1966 Ma Bell was running a full-on marketing campaign to get people to make long distance calls. This June ad from Sports Afield magazine was one of many that targeted people on hunting and fishing trips.



I remember in the late 70's how expensive long distance was. If I remember correctly it was close to .50 cents a minute. This of course was before the "Bell" was broke up into the numerous "baby bells." My parents were obsessed with not calling long distance if at all possible. This is something that I carried over to my adult life. Then one day I realized that, I was only paying 10 cents a minute. Strange how we are effected by our upbringing. My Mom also had me paranoid about kidnappers and how they lie in wait in public restrooms. You see, they would sneak up behind you and inject you with "kidnapper drugs." To this day I am looking over my shoulder in public restroom. Is that weird?

Have a great weekend everyone and stay safe (especially in public restrooms).