The Advertising of Yesterday Part X

Before Columbine and Virginia Tech there was a time when someone thought a gun was a great "Gift Idea." This ad comes from the December 1967 issue of Outdoor Life.

1967 was a simpler time indeed. This was the time before background checks and 3 day waiting periods. As I looked at this ad, I realized something. The item in the ad hasn't changed in over 40 years. It's still a piece of machined steel that fires a projectile. A tool if you will, that requires someone to operate it. Not that different from, let's say, a hammer. What HAS changed is society. This very same item today is looked at in a different light. Some have even demonized it's very existence and seek to ban it's presence altogether. Instead of putting so much misguided energy into the item itself, shouldn't we be focusing on the real problem?

But then again I could be way off. Have a great weekend everyone.