The Advertising of Yesterday Part XI

I have always thought that people driving pickups as their primary vehicle was a relatively new concept. Pickups are getting nicer and definitely more comfortable. I saw this December 1965 ad and started thinking back to when I was a child. I don't remember anyone that I knew or my family knew that drove a pickup. We all had station wagons from what I can recall. Most people even pulled their campers with cars.

I asked around the office and most people didn't remember pickups as a child either. Then I asked someone who grew up in a small "farm" town. She said that's all they drove. Everyone had a pickup. Then it all made sense, station wagons for town folk and pickups for the rural lot. I wonder though, when did the pickup made the mainstream transition. Was it with the extended cab? Even up until the early 90's, pickups weren't that nice were they? Feel free to chime in here.

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