The Advertising of Yesterday Part XII

Can I get a round of applause for Friday. The most anticipated and appreciated day of the week. Well, that's what I'm told anyway. And since it's Friday, it's time for another "old ad" from my collection of 1960's magazines that someone keeps dropping off. Whoever you are, thanks for the magazines, it is much appreciated but my office is starting to fill up.

This ad comes from the October 1965 issue of Outdoor Life.



Do you see what that says under the picture? "Guaranteed to go through ice, mud, and snow...or we pay the tow." Wow, that's a bold statement. They even guarantee it in writing.

Where I live, when the snow falls, I have been stuck with my 4 wheel drive vehicle. What makes this ad even more spectacular, most of the cars in the 60's were "one wheel wonders." Very few had a posi rear end. This makes me wonder many times the Firestone company had to honor this guarantee. It's definitely an incentive to buy the tires. I would be real surprised if a tire company would toss out something like that today.

2 tires for $25. In addition to the great price, they sweeten the pot by throwing in a ice scraper, all you have to do is ask.

Have an awesome weekend everyone. Don't get stuck.