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Friday, August 8, 2008

The Advertising of Yesterday Part XIV

Have you ever been fishing with a Camel?

I guess there is nothing special or odd about this ad. This is simply another celebrity endorsing Camel Cigarettes. It's also another example of the campaign that came before the, "I'd walk a mile for a Camel" campaign.

This ad comes from 1965, the days before Photoshop. Honestly, I can't imagine having to work up ads with out the modern design software and computers. I have seen demonstrations how the old ads were made. It may not have been uncommon for an agency to have 40 man hours in an ad. And if the client didn't like the photography and/or hand drawn art, it was literally "back to the drawing board."

Yes, the 60's were an interesting time. The time when a plastic bag from the cleaners made a great space man costume when you put it over your head. The time when there was no fuel injection and you could fix your car yourself. And the time when you could ride up front as a kid and not worry about a booster seat.

But hey, we are much better off now... Aren't we?

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2 Comments:

At August 9, 2008 1:23 AM , Anonymous Chelle said...

I think Camel has been one of the most interesting advertisers to follow. Their latest propaganda always catches my eye anytime I see it.

 
At August 9, 2008 11:53 AM , Blogger Big Pappa said...

Actually all the cigarette ads from the 60's were very interesting to say the least. That is one thing in my collection of 1960+ magazines that seem to be in abundance.

 

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