Is Newspaper Dying?
Once again we find ourselves on the topic of newspapers and their decline. A new study from journalist Tyler Marshall and the Pew Research Center’s Project for Excellence in Journalism brings forth new information that, well, the industry isn't doing well.
The Findings:
- Most newspapers are cutting staffing
- Large newspapers are being effected by the change more than small, local papers
- 85% of newspapers with a circulation of over 100,00 have cut newsroom staff in the last 3 years
- Newspapers across the board have reduced the amount of pages they print
- Over half of "large" newspapers expect to trim additional staff by the end of the year
- Newspaper employee salaries are decreasing
- Newspapers are narrowing their reach with the hopes of becoming niche reads
- 2/3 of papers have cut foreign news
- Over 1/2 of newspapers have cut national news coverage
- More than 1/3 of papers have cut business news.
Labels: advertising, newspapers
posted by Big Pappa @ 9:43 AM
7 Comments
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7 Comments:
Big Pappa -
Do you know if this is a trend for all print media, such as magazines, or just newspapers?
Most niche/targeted publications are not being effected as much. They still have strong readership. This trend seems to be predominantly with newsprint and yellow pages. People are not using the yellow pages anymore and news is increasingly referenced online.
Funny story about the Yellow pages. Lindsay my gf started the dog waling business and the Yellow pages must have called her 30 times for an ad. When she ranks on Google for her local keywords, ha. She used to also work for a newspaper until about two months ago. Now she is writing and editing online content :)
What is your twitter account name? Mine is symtex411
@Josh - BigPops
Newspapers, as we know them now, will not exist in ten years. As the twentysomething section of the population gets older, you'll see those subscription numbers continue to decline as my generation (as well as those that follow us) look online or other forms of media for information.
"Print is dead." - Dr. Egon Spengler, "Ghostbusters" 1984
A few years early, but he was spot on.
@topolk - Thanks for stopping by. I think you are right. AND thanks for the Spengler reference. I will make note of that one. :)
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