You Better Catch The First 9 Seconds

I've seen this anti-smoking commercial from the Truth group a handful of times and I always seem to miss the "truth statement" at the beginning. Which obviously leaves me wondering, "what the heck did I just see."



I think that the commercials are well done and have the best intentions, but they fall short in a big way. If you don't catch the first part of the commercial you have no idea what the point is. Normally you lead with the "mystery" and reveal the message at the end. There are 5 similar spots that all deal with the different harms and "company lies." They are all formatted in a similar manner and it's my opinion that they would be more effective if they were written with the "musical" at the beginning and the message after that.

Subject matter aside, the commercial below is exactly what I am talking about.



Thanks for stopping by The Big Bald Blog. See you on Monday.