The Advertising of Yesterday Part XX

Finding new angles to promote your product or service is essential if you want to keep your marketing fresh.



In 1965, Jeep decided to cross the gender barrier, well, sort of. In order to sell a 4x4 vehicle to a demographic that wasn't the typical SUV buyer in 1965, they decided to appeal to the emotional side of men. After all you want your wife and children to be safe, right?

The hook is the headline and the imagery. However, if you get into the real meat of the ad, you will see all the technical jargon that men feed on. The best part is the real message, "...have more fun this winter..."

Well played Jeep.