The Advertising of Yesterday Part II

Welcome to Friday and the next edition of "The Advertising of Yesterday."

Here we take a trip back to October of 1967 with General Motors and what is now AC Delco.



I have to say, I think this is an effective ad. Whether you are looking at it in 1967 or today, the message of reliability comes across strong. After all, you want a battery you can rely on, especially if you find yourself in a bad part of town. One might argue that the ad headline, "If you drive places where you wouldn't want to walk" means a little more in 2008 than in did in 67.

Have a great weekend everyone!

 

The Advertising of Yesterday

I am starting a new series called, "The Advertising of Yesterday." I have in my possession a sizable amount of circa 1964-1972 magazines. Of course, these magazines have a great selection of old ads from the period. Some of the best are the cigarette ads.

I have already featured a few of these smoking ads in previous posts.

Lets roll back the calendar and take a trip to June, 1965.



Some Observations:

• Of course the obvious "Springtime Fresh." Boy, has the image of cigarette smoking changed.
• Why is he carrying a gun? Were they hunting?

Obviously guns and cigarettes weren't evil yet in 65. So there you have it. Tune in every Friday to see the next installment of "The Advertising of Yesterday."