Advanced Environmental Launches New Site

Advanced Environmental Testing and Abatement Inc. has launched their new website. Specializing in asbestos abatement and mold remediation, Advanced Environmental is licensed in Iowa and Illinois. For more information on commercial and residential asbestos and mold removal solutions, visit their website at http://www.cleanandrestore.com

 

BlueStem Winery

BlueStem Winery in Parkersburg, Iowa has just launched their new website and e-commerce store. Specializing in wine and beer making supplies, BlueStem Winery also carries a variety of Iowa made wines and wine accessories.

Wanting to improve online sales, marketability and navigation, BlueStem hired IMT to improve their, already successful, online business. In addition to the new online image, BlueStem Winery now has the capability to update their own site through the use of a content management software.

UPDATE: BlueStem Winery has launched their new blog. It has great information, tip and techniques on wine and beer making. Check it out at http://bluestemwine.blogspot.com/

 

How important is creative?

Creative is what drives the most memorable campaigns. Why do you rember the Bud Light commercials? Because they are creative. It doesn't get noticed unless you can remember the message but more importantly consumers need to remember the company that is delivering the message.

One commercial that I keep going back to is the "Terry Tate Office Linebacker" commercials from Reebok. http://video.google.com/videoplay?docid=-6238953685626218421 This link is the long form version of the spot that aired in 2004. I mean seriously, they are hilarious. "You kill the Joe, you make some mo" is one of the best lines in the spot. However, they didn't even mention the name of the company until the very end and it was easily missed in a URL for a website that you had to visit. Make me laugh, make me think, but dont make me go looking for who you are unless there is something really good for me at the end.