The Meaning of Life

I was going to title this post "Britney Spears Doesn't Know What I Know" because I wanted to see if Britney still has the drawing power that she once did when I wrote the Britney Spears article a while back. That one was good for a nice little traffic spike. Obviously, I decided against the linkbait.

Anyway back to the actual meat of this post. I really don't know what the meaning of life is (in a philosophical sense), I haven't got it figured out yet. However, there are a few things that I have learned along the way that I don't mind sharing. They may not be profound or enlightening, but I think they are worth conveying. So here they are in no particular order.

1. Time always moves the slowest when you are sitting in church.
2. Time always move the fastest when you are with the love of your life (or when you are playing video games).
3. NEVER take a laxative and a sleeping pill at the same time.
4. Trust is earned
5. The only one you can count on to do the right thing is you.
6. Give 10, save 10 and live on the rest.
7. Do stuff with friends. Memories are built through adventure. No one ever reminisces about the time you were sitting in the recliner with the remote (unless of course you soiled yourself in the process).
8. Pick your battles.
9. Develop a passion for something.
10. Surround yourself with people that are smarter than you.

There you have it. I think I may be able to come up with another 10 but I will save those for another post.

So what have you discovered in life? Don't be shy, share with Big Pops.

 

Conversions Are Taking Longer

What is a conversion anyway? It is the action of converting the user from a "clicker" to a customer.

According to MarketingSherpa a new study claims that customers are delaying their purchases 34+ hours from the time they initially come to a site. This is a huge increase over the 2005 findings that reported a 19 hour conversion time.

It seems that the consumers "are comparison shopping more, rather than buying at the first place they click to."

So how do site owners and marketers improve conversions?

• Increase your product reviews - Consumers love this information


• Offer more exclusive bonuses if they buy now


• Give your visitors more content than the competition


• Have a properly formatted and optimized landing page


• Display plenty of certifications and authoritative logos


• AND obviously, make sure everything in your site is working. Broken links and non functioning elements dramatically diminishes your conversion potential.