Chrysler's Bailout Backlash

Here's a PR move that caused some unanticipated backlash. Chrysler, the recipient of 4 BILLION DOLLARS in bailout/bridge loans, decided to thank America. A nice gesture to say the least. However, it doesn't seem that Americans were very open to the thanks.

As it turns out, Chrysler placed full page "Thank You America" ads in newspapers across the country including USA Today and the Wall Street Journal. This is where the tomato and other produce flinging begins. It seems that the forced investors tax paying Americans didn't like the expense or the delivery of the campaign.

Over at the Chrysler blog, readers are not holding anything back. Comments like, Mr. Nardelli "Your resignation and the resignations of senior executives who have mismanaged the business would have been much more appropriate." and "Mr Nardelli, Fire your PR and advertising teams and execs immediately" seem to be the norm from the readers.

To put this into perspective, a full color, full page ad in the Wall Street Journal is about $250,000. A figure that is much more than the average taxpayer's salary.

A big BOOOO goes out to Chrysler for not having a "Thank You" press conference or publishing heartfelt letters to the various media sources and blogs. Hey Chrysler, just repay your loan as quickly as you can so we can get on with our recession will ya.

My thoughts: Thumbs up for the effort. Thumbs down for the execution.

Your thoughts?